TOEIC Training

Sales and marketing

marketing 33 terms 47 questions TOEIC Part 5, Part 6, Part 7

Your task

Exer cise 1 : In the following sentences, the owner of a cell phone company is telling people about his company's latest model of cell phone. However, each sentence contains a spelling mistake. Identify and correct the word in each case. (0-7475-6989-4).

Target vocabulary

cowded = crowded nich = niche brocure = brochure opmarket = upmarket reserch = research advert iseing = advertising campain = campaign premote = promote comercials = commercials advertisments = advertisemen ts billyboards = billboards plop-ups = pop-ups mailshoots = mailshots sponsership = sponsorship en doarse = endorse pont = point retale = retail pich = pitch disconts = discounts giveways = giveaways dommestic = domestic expot = export raps = reps franshise = franchise merchantising = merchandising brant = brand pakaging = packaging cattalog = catalog hyp = hype fat = fad competiton = competition canvince = convince perswading = persuading Exercise 2 :

Practice

Word bank
cowded = crowded nich = niche brocure = brochure opmarket = upmarket reserch = research advert iseing = advertising campain = campaign premote = promote comercials = commercials advertisments = advertisemen ts billyboards = billboards plop-ups = pop-ups mailshoots = mailshots sponsership = sponsorship en doarse = endorse pont = point retale = retail pich = pitch disconts = discounts giveways = giveaways dommestic = domestic expot = export raps = reps franshise = franchise merchantising = merchandising brant = brand pakaging = packaging cattalog = catalog hyp = hype fat = fad competiton = competition canvince = convince perswading = persuading Exercise 2 :
1 Everybody says that the market for cell phones is very cowded, and there is no more room or demand for new products.
2 However, we believe we've found a nich in the market for something a little bit different: a cell phone that lets you smell the person you're talking to! Wow!
3 We call it the ' Smell-O-Phone ® ', and you can find it in our latest brocure, along with some of our other models.
4 It's the ultimate must-have opmarket accessory.
5 We made the decision to start making it after extensive reserch into what people wanted from a cell phone in the 21st century.
6 Of course, we won't sell many without a great deal of advertiseing.
7 As a result, we're launching a major campain to let the public know all about it.
8 We're going to premote the Smell-O-Phone ® any way we can.
9 There are going to be comercials on all of the main radio stations and television channels.
10 And advertisments in all the daily newspapers and major magazines.
11 You won't be able to walk down the street without seeing one of our giant billyboards.
12 And you won't even be able to visit the Internet without our plop-ups coming up on your screen all the time!
13 We're also going to send mailshoots to everyone who has ever bought one of our phones in the past.
14 And naturally we'll be making some sponsership deals with some of the country's major sporting teams.
15 If we're lucky, we might even get a famous rock star, actor or sports personality to endoarse it for us.
16 There will also be big posters at every pont of sale (including department stores and music stores).
17 In fact, there probably won't be a single major retale outlet anywhere in the country that doesn't sell the Smell-O-Phone ® !
18 Our expert salesmen will be there to give potential customers their pich and persuade them that the Smell-O-Phone ® is just what they need.
19 There will be lots of special offers, including disconts on phone and talk-time packages.
20 There will also be lots of giveways: free hands-free kits, free phone covers, free ring tones, and so on.
21 Sales won't just be limited to the dommestic market.
22 We believe that the Smell-O-Phone ® will really catch on in the expot market as well.
23 In fact, our overseas raps are already packing their suitcases and booking their flight tickets.
24 Eventually we hope to have the Smell-O-Phone ® made under franshise in Europe, the Far East and South America.
25 You might also like to know that in addition to the phone itself, there will be a whole range of Smell-O-Phone ® merchantising, including Smell-O-Phone ® T-shirts, Smell-O-Phone ® trainers and even Smell-O-Phone ® candy!
26 They will all carry the famous Smell-O-Phone ® brant.
27 And come in a unique Smell-O-Phone ® pakaging.
28 Check out our latest cattalog to see the whole range!
29 We think it's the best invention since the microchip, although obviously some people will tell you that it's just hyp, and we're making a lot of fuss about nothing.
30 They'll say that the Smell-O-Phone ® is nothing more than a fat, and that this time next year nobody will want one!
31 However, I just know it will sell well, and I bet our competiton is getting really worried!
32 Perhaps I can canvince you to buy one? Go on! You know it's just what you've always wanted!
33 Hmm, I can see you're somebody who is going to need a lot of perswading!
1 A detailed list of products or services, often with pictures, prices, etc.
2 To say publicly that you support something or approve of it.
3 The box or packet that a product is sold in.
4 The place where a product or service is sold directly to the public.
5 The things that somebody says to encourage you to buy something.
6 Something that is very popular for a short time.
7 An excessive claim in advertising.
8 The people or companies who sell a similar product or service as you, and who want to do better than you.
9 The name of a well-known product (for example, Nike, McDonald's, etc.)
10 A reduction in price on a product or service.
11 Giving money to a group or organization in exchange for the right to advertise at events, on clothes, etc.
12 Information that a company sends by post to lots of people who might want to buy their product or service.
13 More expensive, appealing to the wealthy section of the market.
14 Send goods abroad / to another country. (0-7475-6989-4). Exer cise 2 : Match these dictionary definitions with some of the key words in exercise 1. These key words will be the ones that you corrected. Also see Shopping and consumerism on pages 47 and 48.